blockasset.
the first athlete-verified NFT and token ecosystem
PR goal
TechWaves aimed to develop a strategic approach for Blockasset’s entry into Tier 1 media, leveraging a campaign featuring boxing and soccer stars to capture the attention of key publications.
Results
- Secured 65 unique articles in top-tier outlets like Reuters, Express, CoinDesk, and Cointelegraph, with widespread reprints across other media platforms.
- Published an in-depth review on CoinMarketCap, one of the leading crypto resources, highlighting the company’s concept, services, and technical advantages.
- With strong media support, the project attracted major sports industry stars like Oleksandr Usyk and expanded its audience, further boosting its credibility and reach.