CROC
The largest IT services provider in the CIS
PR goal
The IT department managed 11 key areas — from cybersecurity and RPA to BI and data science — but lacked visibility inside and outside the company. They needed unified positioning and stronger media presence to reflect their strategic impact. (This is a personal PR case led by Sofia Bobrik, our CEO, as PR manager prior to founding TechWaves)
Results
- Sofia led PR across 11 IT verticals, crafting tailored narratives for each — including cybersecurity, RPA, BI, and AI.
- Secured placements in targeted media, boosting awareness and credibility within the tech and enterprise press.
- Generated high-value leads through targeted media placements — including multimillion-dollars opportunities from strategically selected outlets.
- Planned and executed impactful events — both internal and external — to increase visibility and stakeholder engagement.
- Developed personal brands for C-level executives to build trust with potential clients and strengthen the company’s reputation.